I designed the artwork for UK record label “We’re Going Deep”. WGD releases deep house and techno, primarily on vinyl. Each 12″ features tracks by a single artist. The word “deep” is rendered as an ambigram, so that it reads the same when it is rotated by 180°. When the record spins the design mirrors the hypnotic, repetitive quality of the music itself.
The sleeve designs form a cohesive visual system across all ten releases while allowing for variation between them. Each cover pairs the logo with a vibrant color scheme.
A variation for digital only releases.
Related Links:
- Discogs (vinyl)
- Bandcamp (vinyl + downloads)
- Bleep (downloads)
- Facebook (forum)
- Soundcloud (podcast + mixes)