Quakers love to share their stories! When pym.org switched began using WordPress as a content management system, the amount of content exploded. It became a rich resource of knowledge and information, but was unwieldy and difficult to use.
- Based on staff feedback, user testing, and web traffic analysis I revamped the information architecture, and simplified the navigation. This improved the user experience and led to a surge in website traffic and engagement.
- I also managed the technical aspects. Choosing hosting, creating a custom WordPress theme and keeping everything maintained, updated, and operating smoothly.
- I gave pym.org a complete visual makeover. The new look and feel extends across all channels – website, social media, print and email.
- To empower the pym.org team, I trained staff and volunteers on using the website effectively. Regular meetings ensured everyone was on the same page, with updates and feedback flowing freely.
- Finally, I created user-friendly forms for event registration, donations, subscriptions, and more. All forms are designed with easy integration into Salesforce for data management.
In short, I helped pym.org transform from a content repository into a thriving online community.