Quakers love to share their stories! When pym.org switched to using WordPress as a content management system, the amount of content exploded. It became a rich resource of knowledge and information, but was unwieldy and difficult to use.
Drawing on staff feedback, user testing, and web traffic analysis, I revamped the information architecture and simplified the navigation. This resulted in a sharp increase in website traffic and engagement. I also gave the site a complete visual makeover, extending the new look and feel across all channels: website, social media, and email newsletters.
In short, I helped pym.org transform from a knowledge repository that was difficult to use, into a thriving online community.